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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250624T170000Z
DTEND:20250624T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:How to Conduct Keyword Research for Your Business Website
DESCRIPTION:About the event\n\n\n\n\n\nKeyword research is the foundation of successful SEO marketing. In this webinar\, you'll learn how to find and choose the most effective keywords to drive traffic to your website using free\, accessible tools.\n\nOur expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes\, exploring SERP (Search Engine Results Page) features\, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge. \n\nBy the end of this session\, you'll know how to:\n\n\n	Use Google's built-in keyword research tools\n	Target keywords locally\, regionally\, or nationally\n	Find gaps in featured results and dominate the SERP\n	Explore competitor keywords with Google's developer tools\n	Identify the keywords driving traffic to your site\n\n\n \n\n\n \n\n\n\n\n\n\n\nAbout the presenters\n\n\n\n\n\n\n\n\n\n\n \n\n\n \n\nLacey Clifton-Jensen\n\n\n\nLacey Clifton-Jensen\, MSEd\, has been giving workshops with the San Luis Obispo SCORE Chapter for 7 years as a guest of SCORE. She is an expert in social media and search engine optimization to grow a business. Her digital marketing agency is called Chicadita and you can find her online at https://chicadita.com.
X-ALT-DESC;FMTTYPE=text/html:<div class="container narrow " style="margin-top: 32px\; box-sizing: inherit\; --container-padding: clamp(1.00rem\,calc(-0.43rem + 7.16vw)\,7.00rem)\; width: 1025.16px\; margin-right: auto\; margin-left: auto\; padding-right: 80.5866px\; padding-left: 80.5866px\; max-width: 1025.17px\; --container-max-content-width: 864px\;"><score-wysiwyg gap-size="md" style="box-sizing: border-box\; line-height: 1.5\; text-size-adjust: 100%\; tab-size: 4\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-feature-settings: normal\; font-variation-settings: normal\; -webkit-tap-highlight-color: transparent\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; --wysiwyg-gap-size: 1.5rem\;">\n<div class="wysiwyg-wrapper" style="box-sizing: inherit\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; --tw-border-spacing-x: 0\; --tw-border-spacing-y: 0\; --tw-translate-x: 0\; --tw-translate-y: 0\; --tw-rotate: 0\; --tw-skew-x: 0\; --tw-skew-y: 0\; --tw-scale-x: 1\; --tw-scale-y: 1\; --tw-pan-x: \; --tw-pan-y: \; --tw-pinch-zoom: \; --tw-scroll-snap-strictness: proximity\; --tw-gradient-from-position: \; --tw-gradient-via-position: \; --tw-gradient-to-position: \; --tw-ordinal: \; --tw-slashed-zero: \; --tw-numeric-figure: \; --tw-numeric-spacing: \; --tw-numeric-fraction: \; --tw-ring-inset: \; --tw-ring-offset-width: 0px\; --tw-ring-offset-color: #fff\; --tw-ring-color: rgb(59 130 246 / 0.5)\; --tw-ring-offset-shadow: 0 0 #0000\; --tw-ring-shadow: 0 0 #0000\; --tw-shadow: 0 0 #0000\; --tw-shadow-colored: 0 0 #0000\; --tw-blur: \; --tw-brightness: \; --tw-contrast: \; --tw-grayscale: \; --tw-hue-rotate: \; --tw-invert: \; --tw-saturate: \; --tw-sepia: \; --tw-drop-shadow: \; --tw-backdrop-blur: \; --tw-backdrop-brightness: \; --tw-backdrop-contrast: \; --tw-backdrop-grayscale: \; --tw-backdrop-hue-rotate: \; --tw-backdrop-invert: \; --tw-backdrop-opacity: \; --tw-backdrop-saturate: \; --tw-backdrop-sepia: \; --tw-contain-size: \; --tw-contain-layout: \; --tw-contain-paint: \; --tw-contain-style: \;">\n<div class="wysiwyg-container" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; display: flex\; flex-direction: column\; gap: 24px\; width: 864.013px\;"><score-heading level-size="h3-large" level-style="semibold" line="left" line-color="dark" style="box-sizing: border-box\; display: block\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;" tag="h3">\n<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; gap: 1rem\;">\n<h1 class="h3-large semibold " style="letter-spacing: -1px\; margin: 0px\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; color: rgb(13\, 61\, 114)\; font-size: 36px\; line-height: 46px\; box-sizing: inherit\;"><cloned-slot cloned-slot-name="default" cloned-slot-type="default-slot--content" style="box-sizing: inherit\;">About the event</cloned-slot></h1>\n\n<hr class="dark" style="border: none\; margin: 0px\; height: 4px\; width: 75px\; box-sizing: inherit\; background-color: rgb(15\, 135\, 201)\;" /></div>\n</score-heading>\n\n<div style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Keyword research is the foundation of successful SEO marketing. In this webinar\, you&rsquo\;ll learn how to find and choose the most effective keywords to drive traffic to your website using free\, accessible tools.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes\, exploring SERP (Search Engine Results Page) features\, identifying your customers&#39\; most frequent search terms and spotting keyword opportunities that can give your business a competitive edge.&nbsp\;</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">By the end of this session\, you&rsquo\;ll know how to:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; padding: 0px 40px\; margin-block: 24px\;">\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Use Google&rsquo\;s built-in keyword research tools</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Target keywords locally\, regionally\, or nationally</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Find gaps in featured results and dominate the SERP</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Explore competitor keywords with Google&rsquo\;s developer tools</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Identify the keywords driving traffic to your site</span></li>\n</ul>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><slot style="box-sizing: inherit\;"><score-hr style="box-sizing: border-box\; display: block\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;"> </score-hr></slot></p>\n\n<hr class="margin " style="border-top: 0.8px solid rgb(216\, 216\, 220)\; border-right-style: initial\; border-bottom-style: initial\; border-left-style: initial\; border-right-color: initial\; border-bottom-color: initial\; border-left-color: initial\; border-image: initial\; height: 0px\; margin: 0px\; box-sizing: inherit\; margin-block: 1rem\;" />\n<p>&nbsp\;</p>\n</div>\n</div>\n</div>\n</score-wysiwyg></div>\n\n<div class="container narrow " style="margin-top: 48px\; box-sizing: inherit\; --container-padding: clamp(1.00rem\,calc(-0.43rem + 7.16vw)\,7.00rem)\; width: 1025.16px\; margin-right: auto\; margin-left: auto\; padding-right: 80.5866px\; padding-left: 80.5866px\; max-width: 1025.17px\; --container-max-content-width: 864px\;"><slot style="box-sizing: inherit\;"><score-heading level-size="h2-large" level-style="semibold" line="left" line-color="dark" style="box-sizing: border-box\; display: block\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;" tag="h3">\n<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; gap: 1rem\;">\n<h1 class="h2-large semibold " style="letter-spacing: -1px\; margin: 0px\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; color: rgb(13\, 61\, 114)\; font-size: 48px\; line-height: 58px\; box-sizing: inherit\;"><cloned-slot cloned-slot-name="default" cloned-slot-type="default-slot--content" style="box-sizing: inherit\;">About the presenters</cloned-slot></h1>\n\n<hr class="dark" style="border: none\; margin: 0px\; height: 4px\; width: 75px\; box-sizing: inherit\; background-color: rgb(15\, 135\, 201)\;" /></div>\n</score-heading></slot></div>\n\n<div class="container narrow " style="margin-top: 32px\; box-sizing: inherit\; --container-padding: clamp(1.00rem\,calc(-0.43rem + 7.16vw)\,7.00rem)\; width: 1025.16px\; margin-right: auto\; margin-left: auto\; padding-right: 80.5866px\; padding-left: 80.5866px\; max-width: 1025.17px\; --container-max-content-width: 864px\;"><slot style="box-sizing: inherit\;"><score-card-jumbo-circle card-variant="author-bio" side-text="rigth" style="box-sizing: border-box\; display: inline-flex\; vertical-align: middle\; --border-solid: 3px\; --border-solid-secondary: #f0f1f2\; --background-filter-hover: #d8d8dc\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; --score-button-width: auto\; --score-button-min-width: auto\; --score-button-margin: 1rem 0\; --score-button-font-size: 1rem\; --score-button-padding: 0.5rem 1rem\; --score-button-primary-outline-color-hover: #fff\; --score-button-primary-outline-color: #006EB7\; --score-button-primary-outline-border: #006EB7\; --score-button-primary-outline-border-hover: #061e37\; --score-button-primary-outline-bg-hover: #0D3D72\; --score-button-gap: 1rem\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">\n<section class="author-bio" style="display: flex\; flex-direction: row\; gap: 2rem\; place-items: flex-start center\; box-sizing: inherit\; margin-block: 2rem\;"><score-image cloned-slot-name="picture" cloned-slot-type="named-slot" style="display: block\; height: 160px\; box-sizing: inherit\; border-radius: 50%\; width: 160px\;"><slot>\n<div style="box-sizing: inherit\;"><score-image style="display: block\; height: 167.2px\; box-sizing: inherit\;"><slot><img alt="Lacey Clifton-Jenson" data-multiplier="" data-observed="1" data-ratio="1:1" data-srcset="/sites/default/files/styles/responsive_1_1_250w/public/2025-02/lcjensen-headshot.png?itok=wOha7WcV 250w\,/sites/default/files/styles/responsive_1_1_350w/public/2025-02/lcjensen-headshot.png?itok=rpPGyxPy 350w\,/sites/default/files/styles/responsive_1_1_500w/public/2025-02/lcjensen-headshot.png?itok=-Nnyzs4K 500w\,/sites/default/files/styles/responsive_1_1_750w/public/2025-02/lcjensen-headshot.png?itok=2cNzkkxI 750w\,/sites/default/files/styles/responsive_1_1_1000w/public/2025-02/lcjensen-headshot.png?itok=i7f-BmyX 1000w\,/sites/default/files/styles/responsive_1_1_1250w/public/2025-02/lcjensen-headshot.png?itok=PuCojnHE 1250w\,/sites/default/files/styles/responsive_1_1_1500w/public/2025-02/lcjensen-headshot.png?itok=l8IVBCz_ 1500w\,/sites/default/files/styles/responsive_1_1_1750w/public/2025-02/lcjensen-headshot.png?itok=aXIg9vD9 1750w\,/sites/default/files/styles/responsive_1_1_2000w/public/2025-02/lcjensen-headshot.png?itok=wMg2cxIf 2000w\,/sites/default/files/styles/responsive_1_1_2250w/public/2025-02/lcjensen-headshot.png?itok=WDlDGKfi 2250w\,/sites/default/files/styles/responsive_1_1_2500w/public/2025-02/lcjensen-headshot.png?itok=Hx0biQWK 2500w" height="160" loading="lazy" src="https://www.score.org/sites/default/files/styles/responsive_1_1_1750w/public/2025-02/lcjensen-headshot.png?itok=aXIg9vD9" style="border-radius: 50%\; width: 160px\; height: 160px\; object-fit: cover\; box-sizing: inherit\;" width="160" /></slot></score-image></div>\n</slot></score-image>\n\n<div class="main-container" style="box-sizing: inherit\; flex-grow: 1\;">\n<div cloned-slot-name="eyebrow" cloned-slot-type="named-slot" style="box-sizing: inherit\; font-weight: 600\; font-size: 16px\; line-height: 20.8px\; color: rgb(0\, 110\, 183)\; margin: 0px\; text-transform: uppercase\; letter-spacing: 0.06em\; margin-block-end: 0.25rem\;">&nbsp\;</div>\n<score-heading level-size="h3-small" level-style="semibold" style="box-sizing: inherit\; display: block\; margin-block-end: 0.5rem\;" tag-element="h2">\n<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; gap: 1rem\;">\n<h2 class="h3-small semibold " style="letter-spacing: -1px\; margin: 0px\; color: rgb(13\, 61\, 114)\; font-size: 30px\; line-height: 36px\; box-sizing: inherit\;">&nbsp\;</h2>\n\n<div cloned-slot-name="default" cloned-slot-type="default-slot--element" style="box-sizing: inherit\;">Lacey Clifton-Jensen</div>\n</div>\n</score-heading>\n\n<div cloned-slot-name="main-content" cloned-slot-type="named-slot" style="box-sizing: inherit\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 18px\; line-height: 27px\; color: rgb(70\, 70\, 72)\; align-self: stretch\; margin-block-end: 0.25rem\; flex-grow: 1\; width: 672.013px\;">Lacey Clifton-Jensen\, MSEd\, has been giving workshops with the San Luis Obispo SCORE Chapter for 7 years as a guest of SCORE. She is an expert in social media and search engine optimization to grow a business. Her digital marketing agency is called Chicadita and you can find her online at https://chicadita.com.</div>\n</div>\n</section>\n</score-card-jumbo-circle></slot></div>\n
LOCATION:Online
UID:e.3566.1429
SEQUENCE:3
DTSTAMP:20260523T161045Z
URL:https://members.fountaininnchamber.org/events/details/how-to-conduct-keyword-research-for-your-business-website-1429
END:VEVENT

END:VCALENDAR