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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250610T170000Z
DTEND:20250610T183000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:How To Create A Marketing Plan For Your Small Business
DESCRIPTION:In this webinar\, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently.\n\nOur expert presenter will guide you through each step of developing a marketing plan designed to help you reach your target market\, build brand awareness\, and grow your business.\n\nA well-executed marketing plan will help you:\n\n\n	Define your business strengths\, weaknesses\, opportunities and threats\n	Set goals for marketing your business\n	Define your target audience\n	Create your Unique Selling Proposition based on competitor analysis\n	Measure and optimize your marketing efforts\n	Define your brand with proper visuals and messaging\n	Determine the tools you will need to execute your marketing plan\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n \n\nPresented by Patty Ross\n\n\n\nPatty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.
X-ALT-DESC;FMTTYPE=text/html:<div class="container narrow " style="margin-top: 32px\; box-sizing: inherit\; --container-padding: clamp(1.00rem\,calc(-0.43rem + 7.16vw)\,7.00rem)\; width: 724.8px\; margin-right: auto\; margin-left: auto\; padding-right: 46.104px\; padding-left: 46.104px\; max-width: 956.208px\; --container-max-content-width: 864px\;"><score-wysiwyg gap-size="md" style="box-sizing: border-box\; line-height: 1.5\; text-size-adjust: 100%\; tab-size: 4\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-feature-settings: normal\; font-variation-settings: normal\; -webkit-tap-highlight-color: transparent\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; --wysiwyg-gap-size: 1.5rem\;">\n<div class="wysiwyg-wrapper" style="box-sizing: inherit\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; --tw-border-spacing-x: 0\; --tw-border-spacing-y: 0\; --tw-translate-x: 0\; --tw-translate-y: 0\; --tw-rotate: 0\; --tw-skew-x: 0\; --tw-skew-y: 0\; --tw-scale-x: 1\; --tw-scale-y: 1\; --tw-pan-x: \; --tw-pan-y: \; --tw-pinch-zoom: \; --tw-scroll-snap-strictness: proximity\; --tw-gradient-from-position: \; --tw-gradient-via-position: \; --tw-gradient-to-position: \; --tw-ordinal: \; --tw-slashed-zero: \; --tw-numeric-figure: \; --tw-numeric-spacing: \; --tw-numeric-fraction: \; --tw-ring-inset: \; --tw-ring-offset-width: 0px\; --tw-ring-offset-color: #fff\; --tw-ring-color: rgb(59 130 246 / 0.5)\; --tw-ring-offset-shadow: 0 0 #0000\; --tw-ring-shadow: 0 0 #0000\; --tw-shadow: 0 0 #0000\; --tw-shadow-colored: 0 0 #0000\; --tw-blur: \; --tw-brightness: \; --tw-contrast: \; --tw-grayscale: \; --tw-hue-rotate: \; --tw-invert: \; --tw-saturate: \; --tw-sepia: \; --tw-drop-shadow: \; --tw-backdrop-blur: \; --tw-backdrop-brightness: \; --tw-backdrop-contrast: \; --tw-backdrop-grayscale: \; --tw-backdrop-hue-rotate: \; --tw-backdrop-invert: \; --tw-backdrop-opacity: \; --tw-backdrop-saturate: \; --tw-backdrop-sepia: \; --tw-contain-size: \; --tw-contain-layout: \; --tw-contain-paint: \; --tw-contain-style: \;">\n<div class="wysiwyg-container" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; display: flex\; flex-direction: column\; gap: 24px\; width: 632.6px\;">\n<div style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In this webinar\, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Our expert presenter will guide you through each step of developing a marketing plan designed to help you reach your target market\, build brand awareness\, and grow your business.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">A well-executed marketing plan will help you:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; padding: 0px 40px\; margin-block: 24px\;">\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Define your business strengths\, weaknesses\, opportunities and threats</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Set goals for marketing your business</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Define your target audience</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Create your Unique Selling Proposition based on competitor analysis</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Measure and optimize your marketing efforts</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Define your brand with proper visuals and messaging</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Determine the tools you will need to execute your marketing plan</span></li>\n</ul>\n</div>\n</div>\n</div>\n</score-wysiwyg></div>\n\n<div class="container narrow " style="margin-top: 64px\; box-sizing: inherit\; --container-padding: clamp(1.00rem\,calc(-0.43rem + 7.16vw)\,7.00rem)\; width: 724.8px\; margin-right: auto\; margin-left: auto\; padding-right: 46.104px\; padding-left: 46.104px\; max-width: 956.208px\; 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border-radius: 50%\; width: 100px\;"><slot>\n<div style="box-sizing: inherit\;"><score-image style="display: block\; height: 107.2px\; box-sizing: inherit\;"><slot><img alt="Patty Ross" data-multiplier="" data-observed="1" data-ratio="1:1" data-srcset="/sites/default/files/styles/responsive_1_1_250w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=czpSMRCX 250w\,/sites/default/files/styles/responsive_1_1_350w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=0PPVFrmJ 350w\,/sites/default/files/styles/responsive_1_1_500w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=2iHlW4U5 500w\,/sites/default/files/styles/responsive_1_1_750w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=k2z7rFye 750w\,/sites/default/files/styles/responsive_1_1_1000w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=VAKi51hc 1000w\,/sites/default/files/styles/responsive_1_1_1250w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=7Q49AAwP 1250w\,/sites/default/files/styles/responsive_1_1_1500w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=bqUjDAei 1500w\,/sites/default/files/styles/responsive_1_1_1750w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=NhlNOQES 1750w\,/sites/default/files/styles/responsive_1_1_2000w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=sayKFu_V 2000w\,/sites/default/files/styles/responsive_1_1_2250w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=ghEkWbud 2250w\,/sites/default/files/styles/responsive_1_1_2500w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=y4Lf1Zs4 2500w" height="100" loading="lazy" src="https://www.score.org/sites/default/files/styles/responsive_1_1_1000w/public/d7_migration/50/Patty%20Ross_0.jpg?itok=VAKi51hc" style="border-radius: 50%\; width: 100px\; height: 100px\; object-fit: cover\; box-sizing: inherit\;" width="100" /></slot></score-image></div>\n</slot></score-image>\n\n<div class="main-container" style="box-sizing: inherit\; flex-grow: 1\;">\n<div cloned-slot-name="eyebrow" cloned-slot-type="named-slot" style="box-sizing: inherit\; font-weight: 600\; font-size: 14px\; line-height: 23px\; color: rgb(0\, 110\, 183)\; margin: 0px\; text-transform: uppercase\; letter-spacing: 0.08em\; margin-block-end: 0.25rem\;">&nbsp\;</div>\n<score-heading level-size="h3-small" level-style="semibold" style="box-sizing: inherit\; display: block\; margin-block-end: 0.5rem\;" tag-element="h2">\n<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; gap: 1rem\;">\n<h2 class="h3-small semibold " style="letter-spacing: -1px\; margin: 0px\; color: rgb(13\, 61\, 114)\; font-size: 30px\; line-height: 36px\; box-sizing: inherit\;">&nbsp\;</h2>\n\n<div cloned-slot-name="default" cloned-slot-type="default-slot--element" style="box-sizing: inherit\;">Presented by Patty Ross</div>\n</div>\n</score-heading>\n\n<div cloned-slot-name="main-content" cloned-slot-type="named-slot" style="box-sizing: inherit\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 16px\; line-height: 24px\; color: rgb(70\, 70\, 72)\; align-self: stretch\; margin-block-end: 0.25rem\; flex-grow: 1\; width: 516.6px\;">Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.</div>\n</div>\n</section>\n</score-card-jumbo-circle></slot></div>\n
LOCATION:How To Create A Marketing Plan For Your Small Business - webinar.net
UID:e.3566.1412
SEQUENCE:3
DTSTAMP:20260523T161518Z
URL:https://members.fountaininnchamber.org/events/details/how-to-create-a-marketing-plan-for-your-small-business-1412
END:VEVENT

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